Since Cody’s community already considers his Discord server the home for all his content, posts to the server that promote off-Discord content are directly sent to his most engaged fans.Įngaging with communities as a sounding board or focus group with brainstorming or testing new ideas has proven to be valuable for creators like Cody on Discord. With a Discord community you get to interact with each and every one of the people that join, in one way or another.” A Complement to ContentĬody fits Discord into his broader content and platform strategy by using Discord to ”promote, communicate, and build a long-term relationship with my audience that’s more personal than just another social media post.” “Building an audience is just seeing numbers go up on a social media post. My community now covers a large part of the Modded Minecraft community and gives them a space to chat and receive help with questions everyday.”Īs a long-time Discord server owner, Cody knows the value of nurturing an audience into a community. His online following continued to grow as he posted videos and live streams, and soon he realized he needed somewhere for his fans to go! ”I knew that my little part of the internet needed a place to communicate. A Place to Meet and InteractĬody has been using Discord ever since finding out it was the best option for voice chatting in 2016.
He joined Discord in 2016 and built his server alongside his growing online following over the years. Cody, otherwise known as / content creator ChosenArchitect, has been a gaming enthusiast for over 15 years.
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